Context
How do you raise awareness about a potentially embarrassing health issue which affects millions of people? Yakult’s Love Your Gut campaign helps promote the importance of good gut health to overall wellbeing. The campaign ties into Gut Week, Yakult’s annual initiative, designed to engage the public and provide support and advice.

Idea & difference
Our identity is positive, contemporary and confident, reinforcing the core campaign message of accessibility and openness. It is also versatile enough to work across a diverse range of communications. The Love Your Gut campaign has prompted almost 200,000 members of the public to actively seek advice and take the first steps towards better digestive health.