Context
How do you create immediate stand out in a crowded market? This was the challenge for transatlantic music publishers Fresh12, who license music for film and advertising. They needed to create a brand that was not only distinctive but had enough personality to appeal to the creative industry.

Idea & difference
Our Fresh12 name refers to the 12 new tracks drawn from the roster of up-and-coming artists which are sent to music supervisors each quarter, while the identity is a quirky nod to the heritage of vinyl. The instantly recognisable packaging solution with its ‘fruit flavoured’ colour palette maximises impact and creates a bold and confident collectable library.