Context
Why does serious have to be dull? eBay is the world’s largest online marketplace with more than 100 million active users. Not surprisingly, putting the case to prospective advertisers is a heavyweight b2b exercise involving a wealth of data. We worked with eBay Advertising to ensure that their publications, whilst being loaded with information and statistics, are also engaging, impactful and something the target audience would actually relish picking up and reading.

Idea & difference
Our book of advertising case studies captures the eBay spirit – bold and colourful – reflecting the heritage and familiarity of the brand. We presented the information in an accessible, digestible way that highlights eBay’s unique client collaborations, while also ensuring that our design was flexible enough to accommodate multiple language translations. Our Advertisers’ Guide to Online Retail Media uses bespoke still life photography to bring the online consumer decision-making process to life. Our work dramatises the brand’s capability to drive highly targeted campaigns via unrivalled consumer insight.