Context
How do you capture brand essence of innovation and originality in a way that is entirely appropriate for the market? Newscope Films is an independent, UK-based producer of feature films, TV programmes and micro-budget movies. With a mission to develop innovative, highly conceptual and original genre films, this company required a similarly progressive identity.

Idea & difference
Our solution is a visual play on the notion of a unique perspective. Typographic inspiration was drawn from large-scale, three-dimensional type heritage within film and TV, creating a series of bold and impactful logotypes. The resulting identity, dynamic in its application, provides a nod to moving image and cinematography.