Context
How do you address the changing needs of an increasingly mobile audience while reinforcing your position as the voice of the profession? The Institution of Mechanical Engineers’ pioneering app was developed to increase access to their knowledge base and add value to member and non-member engagement.

Idea & difference
Our app showcases the Institution’s Engineering Heritage Awards, set up to recognise artefacts, locations, collections and landmarks of significant mechanical engineering importance. Location technology enables users to search the awards by region and plan visits to individual sites. The app also helps a global audience stay informed about the Institution’s public affairs output, by providing up-to-the-minute access to their vast library of Policy Statements. The wide range of engineering related content ensures the app appeals to all categories of membership, non-members and potential members, with our intuitive interface design delivering a seamless and rewarding experience.