Context
Technical information can be difficult to assimilate, so how can it be presented in a way that helps guarantee the widest sphere of influence? The Institution of Mechanical Engineers is the fastest growing professional engineering institution in the UK and their 100,000 members work at the heart of some of the world’s most important and dynamic industries. Their focus is on five principal themes which are explored annually via a series of well respected thought leadership reports, aimed at Government, businesses and the media, both in the UK and internationally.

Idea & difference
Our 10 year relationship with the Institution has involved the design and development of these reports which aim to establish their perspective through valuable insight and impartial expert advice. Our approach is to emphasise the impact of mechanical engineering through the five themes, demonstrating direct relevance to our everyday lives. We create campaign assets that bring the reports to life and establish key messages in an accessible and digestible way.