Context
Why does a b2b brand have to look like a b2b brand? Speciality Breads bake over a hundred bread lines for the foodservice industry and is the only baker to have been awarded the Red Tractor quality mark for traceable, ethical and sustainable produce.

Idea & difference
Our new identity more strongly reinforces their positioning as ‘artisan bakers’ and ensures that the brand’s British provenance, authenticity, commitment to service and quality are more immediately apparent. All this is achieved through an attention to detail in the use of colour and British heritage typography, combined with implicit references to home baking. Speciality Breads now wears its passion on its sleeve and enjoys the same standards of presentation as the most premium consumer brands.