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The Institution of Mechanical Engineers


Services provided
— Brand identity
— Print design

Context
How do you engage and unite a sector which employs over three million people? The Institution’s Engineered in Britain campaign is about rebalancing the economy and supporting the UK’s manufacturing sector. Its aim is to bring together stakeholders who realise that engineering and manufacturing are the basis of future UK prosperity, of higher employment levels, and of a more resilient economy.

Idea & difference
The campaign is a powerful statement that required equally powerful collateral. Printed on British manufactured stock, bound with stainless steel screw rivets and inserted into a bespoke slipcase, ‘Rethinking the Future of British Engineering’ has a robust engineered quality. Our charter prompted over 300 key stakeholders to pledge their support for the campaign within the first 12 months. The annual Engineered in Britain Survey is an important reference point for policy makers and our bold design uses engineering inspired data visualisation to deliver key findings. Women in Manufacturing showcases nine pioneering engineers committed to UK manufacturing success. Our choice of de-bossed British stock combined with metallic foil-blocking gives the brochure an evocative industrial aesthetic.

Institution of Mechanical Engineers – Designed by Karoshi Institution of Mechanical Engineers – Designed by Karoshi Institution of Mechanical Engineers – Designed by Karoshi Institution of Mechanical Engineers – Designed by Karoshi Institution of Mechanical Engineers – Designed by Karoshi

Institution of Mechanical Engineers – Designed by Karoshi Institution of Mechanical Engineers – Designed by Karoshi