Context
How do you convey a more premium message, appropriate to the brand and in tune with its customers? One of London’s premier events florists required a rebrand to create the right impression for a target audience that expects the best.

Idea & difference
Having researched the niche world of flowers and floristry, we looked more widely at the language of luxury across different markets. Inspired by this discovery phase, we created a distinctive gold monogram that acts as a versatile brand shorthand, together with an overall look and feel that exudes contemporary style, yet is also quintessentially British, established and classic.