— Brand Identity
How do you capture an innovative and dynamic proposition while engaging a switched-on creative audience? DOOH.com specialise in interactive and real time digital out of home creative production, making it accessible and effective for brand owners and agencies.
Idea & Difference
The construction of the brand mark integrates the offer of targeted, interactive and engaging media and provided the foundation for a bold and extendable icon set, reflecting the brands effortlessly functional personality. The identity system has the versatility to encapsulate an evolving range of services – an essential requirement for such a progressive organisation.
“Karoshi’s knowledge of brand execution has allowed us to achieve a permanent place in the psyche of our industry – job done!” Andrew Newman, DOOH.com CEO and Co-founder.